1. Say who made the information
When your audience knows a piece of information is from a reliable source, they’re more likely to trust it.
2. Say where the information applies
Saying which location (or “jurisdiction”) the information applies to helps people decide if the information is relevant to them.
3. Review the information for legal accuracy – and say you’ve done so
Knowing that information has been reviewed by a qualified expert makes people more confident it’s accurate and reliable.
4. Include the date of the last legal review
Knowing when information was last reviewed by a qualified expert helps people assess if it’s up-to-date and reliable.
5. Say who or what the information is for
People are more likely to engage with information — and trust it — if they see it is meant for them.
6. Make the information understandable for the intended audience
Information that’s understandable is more likely to be used by your audience and have the impact you seek.
7. Make the design clean, engaging, and easy to use
Good design makes information more likely to be used and easier to understand. It also increases people’s confidence the information is reliable.
8. Refer to free or low-cost legal help
Many people may want one-on-one help with their problem. But they may not be able to afford private lawyers. Providing options for free assistance helps increase access to legal help.
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