Strengthen your process
9. Address an unmet need — and avoid duplication
Making sure your intended audience needs the information — and that the information isn’t already available — increases the likelihood it will be used and be effective.
10. Establish success measures
Success measures tell you if your information is reaching your intended audience and if it’s having the impact you seek.
11. Test with your audience — and include them in the development process
Testing with your audience can tell you if your information is understandable and easy to use. Involving audience members in the development process can also help you assess their needs, and encourages them to champion your information.
12. Edit your language for clarity and simplicity
Clearly communicated ideas are easier to understand and more likely to be used.
13. Review the information periodically
Out-of-date legal information can steer people wrong and actually make their problems worse. It also reflects poorly on your organization.
Make your information more inclusive and easier to find
14. Consider how the information makes your audience feel
If your information turns people off, it won’t be used or have the desired impact.
15. Make the information accessible to people of varying abilities
All people deserve equal access to legal information. Adding accessibility features can improve usability for everyone, including people with disabilities, older people, and people who don’t speak English as a first language.
16. Make the information easy to find
Your information needs to be promoted and distributed if it’s to reliably reach your audience.